Instagram have just announced a new tagging feature for photos. Titled “Photos of You”, the feature allows Instagram users to tag one another, as well as products in photos uploaded to Instagram.com.
The tagging feature allows the creation of an archive of Instagram photos outside of the profiles which have created them. Although there has been trouble with tagging features on Instagram’s parent company Facebook, controls have been put in place on the photo-sharing site to allow users have a full handle over who can and cannot view tagged pictures of them.
The ability to archive photos looks like it may become a useful tool for marketers hoping to push their products on the Instagram platform. At the moment, no official paid adverts currently appear on the platform. Although products have been promoted by celebrities on the photo sharing application, Instagram receives no income from these activities.
“Photos of You” allows for brands to tag celebrities, athletes and even fans into gallery’s helping to increase exposure. The ability of users to now peruse photos all in the same place makes life easier for the casual Instagram member to engage with a brand.
Although not a huge leap forward, “Photos of You” does signal Instagram’s ambitions to become a leading social and marketing platform in its own right.